PORTUGUESE
Me dá um norte! Give me a North!
A column about Amazonian music and culture by Felipe Cordeiro.
Headline picture: João Pedro Aranha
ZAYNARA | PARÁ
Photo: Carolynne Matos
The singer from Pará,
Zaynara, is perhaps the biggest recent artistic phenomenon in the North of Brazil. She is soaring, magnetizing everyone who watches her sing and perform.
Born in Cametá, a municipality in the interior of the state of Pará, the artist won the “Revelation of the Year” award at the 2024 Prêmio Multishow, in addition to recording hit singles such as "Quem Manda Em Mim," a collaboration with Pablo Vittar (check out the music video!), and "Aquele Alguém" with her fellow native, Joelma, a big fan of the “princess of Cametá.”
In a short period of time, she has performed on nationally recognized TV shows like TV Globo’s Alta Horas and Multishow's TVZ. She has also performed at major Brazilian festivals, such as the Psica Festival, a show recorded and posted on YouTube.
Until very recently, Zaynara was making more independent videos on the internet. One of these videos captivated me and made me invite her to sing with me. After the show, she told me, “It was the first time I sang these songs live.”
I was flattered because it was clear that “Zay” is not ordinary; she has quality, focus, and the spark to be among the greats of Brazilian pop. And that’s what’s happening—she is making history, marking a new generation of artists from the North of Brazil.
I had the joy of recording "Eu Quero Mais" with her, a music video shot on the Ilha das Onças, in the riverside region of Belém. Listen to this track and everything you can from Zaynara; it will always be good, and it will always leave you enchanted.
Just know this: she’s just getting started!
